The Art of Persuasion Hasn’t Changed in 2,000
Years
"Ideas are the
currency of the twenty-first century. The ability to persuade, to change hearts
and minds, is perhaps the single greatest skill that will give you a
competitive edge in the knowledge economy — an age where ideas matter more than
ever.
Some economists
believe that persuasion is responsible for generating one-quarter or
more of America’s total national income. As our economy has evolved from an
agrarian to an industrial to a knowledge-based one, successful people in nearly
every profession have become those capable of convincing others to take action
on their ideas. "
Read the full article here.
"Ideas are the
currency of the twenty-first century. The ability to persuade, to change hearts
and minds, is perhaps the single greatest skill that will give you a
competitive edge in the knowledge economy — an age where ideas matter more than
ever.
Some economists believe that persuasion is responsible for generating one-quarter or more of America’s total national income. As our economy has evolved from an agrarian to an industrial to a knowledge-based one, successful people in nearly every profession have become those capable of convincing others to take action on their ideas. "
Read the full article here.
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